10 Shocking Movie & TV Posters That Went Too Far
3. The Strain
FX's Guillermo del Toro-produced horror series decided to go all-out with its marketing campaign by joining the trend of letting everyone know exactly what they were in for right from the offset. As a result, the poster for the show highlighted one of the most cringe-inducing scenes from the series - y'know, the scene in which a lovely old capillary worm slithers its way into a woman's eye in the hopes of turning her into a monstrous vampire? That scene?
Needless to say, the sickening image didn't go down too well with unsuspecting Los Angeles residents, as FX had to take down and replace a number of billboards which featured the gross artwork.
Again with the whole less is more thing.