10 Simple Fixes That Would Make Movie Trailers Awesome Again

9. Don't Release Them A Year Plus In Advance

OK, so maybe this one's a little hypocritical of me. I love getting a trailer for a far off movie - it's all about the speculation - but I'd be lying if it isn't all getting a little ridiculous.

Batman V Superman's first trailer of many was released eleven months in advance of the movie, The Force Awakens teaser hit in November 2014, thirteen months ahead of the film, and Suicide Squad's First Look was the same distance, hitting in July 2015 ahead of an August 2016 release. Oh, and it gets worse; it may not be widely available, but Rogue One's concept trailer was shown at Star Wars Celebration twenty months ahead of the film and Episode VIII's announcement trailer (which is all behind the scenes footage, but still counts) hit almost two years in advance.

The problem with this is that it completely skews a movie's lifespan, meaning a film spends more time getting massive levels of hype than it ever will in cinemas, and opens to door for more and more trailers being released down the line. There's also the point of acclimatisation to a film - Batman V Superman has evolved from Man Of Steel 2 to a Batman/Superman showdown to a Justice League prequel and back again across its marketing, which creates a rather confused message when taking the whole campaign into account.

What's worse is that audiences are now getting so accustomed to this that when movie's opt for more traditional marketing patterns it's treated as an affront on behalf of the studios; Captain America: Civil War's trailer didn't arrive until November 2015, six months ahead of time, and that was treated as "late". Hopefully that movie's success will bring a more standardised run back.