10 Things Hollywood Can Learn From The Lone Ranger Flop

1. A Long Runtime Does Not Indicate Quality

Hobbit Of course, length should never in of itself be an indicator of a movie's quality, though The Lone Ranger is a movie that is both excruciating to watch and extremely distended as it unfolds. While the majority of the summer's blockbusters will cruise over the 2-hour mark, did The Lone Ranger really feel itself so full of prize material that it couldn't possibly be a minute under 149 minutes? Did the film really need to be just a few minutes short of Zero Dark Thirty? I doubt many audience members feel like they need an excessively long film just to justify their buying a cinema ticket; after all, do we not all prefer quality rather than quantity? Further still, I can guarantee that the movie's critical reception would have been more forgiving with a lean 100 minute runtime, and of course, this would have allowed cinemas to show a few more screenings of the film per day, likely increasing its gross also. Have you seen The Lone Ranger yet? Let us know what you think in the comments below.
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Frequently sleep-deprived film addict and video game obsessive who spends more time than is healthy in darkened London screening rooms. Follow his twitter on @ShaunMunroFilm or e-mail him at shaneo632 [at] gmail.com.