10 Things Hollywood Can Learn From The Lone Ranger Flop

9. Studios Need To Stop Adapting Things Just Because They Exist

It will be of no surprise to anyone but Disney and Bruckheimer that a movie based on a 1930s radio serial and 1950s television show wasn't a huge hit with the youngsters, even with Mr. Depp at the helm. This highlights a wider problem facing studios, that they're run by executives who think that every possible property they can get their mits on needs to be formed into a tentpole summer blockbuster, regardless of whether it suits the summer blockbuster audience or not. For instance, last year's Battleship took a freaking board game and turned it into a movie; audiences clearly realised the crass, desperate cynicism of the project, and swore it off in droves. The point is that studios need to think harder about what they adapt, both whether it's worth doing, and whether it's worth doing with such a massive budget.
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Frequently sleep-deprived film addict and video game obsessive who spends more time than is healthy in darkened London screening rooms. Follow his twitter on @ShaunMunroFilm or e-mail him at shaneo632 [at] gmail.com.