10 Things You Probably Didn't Know About The Cloverfield Franchise

Throughout the franchise, fans have scoured for hidden details within the movies to find connections and clues. The trailers for each instalment were kept vague, some only listing the date and that Abrams would be directing.

The first movie trailer was attached before Transformers' opening weekend, opening up to a camcorder footage of a New York party followed by the lights switching off, screaming, and Lady Liberty's head decapitated on the street. Movie goers were excited to see this style return after the success of The Blair Witch Project.

Fake websites, an alternate reality game and news reports appeared all over the internet as the movies progressed, fitting in the context of the movie that was about to be released. Clues were thrown at these website goers, with time codes relating to the trailers, whilst My Space pages were set up for the main characters.

In the early 2000's, these campaigns were rare and conspiracy theorists began to surface to help solve the mysteries that Abrams had left for them. Nowadays the use of viral marketing and fan theory posts drown the internet on an every day basis, predicting the next episode of their favourite shows and movies.