10 Upcoming Movies Studios Don't Know How To Market

It's as if Screen Gems realized after completing the film that they were about four years too late to the party.

The marketing the film has received thus far has been appalling, offering no selling points other than the IP itself, assuming that will somehow get audiences to come see the film.

What they've missed is the fact that the IP is an Internet trend whose popularity wore out years ago. Banking on viewers to have an established relationship and understanding of the character and mythos is the exact wrong way to approach this film. These trailers should be giving viewers a glimpse into the mythology of the character, while also teasing some of the bigger horror moments. The marketing for the new It film is a prime example of exactly how to make audiences feel like this is a film they cannot miss.

To top off the poor marketing, the trailer just makes the film look cheap. It doesn't look like a studio-backed horror blockbuster that is set for release in Summer, of all seasons, it looks like something your brother-in-law made in his backyard with an iPhone.

It's a marketing plan that will isolate anyone who's not already a Slender Man aficionado and will even make die-hard fans mighty skeptical. Considering the kind of great horror films and marketing we've been getting lately, with everything from It to Get Out, this sticks out like a sore thumb as one of the worst marketing plays in recent years.