10 Upcoming Movies Studios Don't Know How To Market

It's hard to imagine any film having worse timing than MGM's upcoming Death Wish reboot.

Originally set for release in November of 2017, the film was pushed back after the Las Vegas shooting, with the studio fearing it might have been the wrong time. So they pushed it to March, and wouldn't you know it, another massive and very public shooting has just occurred stateside, making it once again a poor time to release it.

Rather than learn anything from these real-life horrors, the studio has conjured up the most tone-deaf approach to the film's marketing one can possibly imagine, playing up the amount of real-life gun violence going on in the states and insinuating that Bruce Willis' vigilante might be the savior needed.

Not to mention the fact that the trailers are also just unbearably bad. They show Willis looking as uninterested as he has in a long time (which is saying something) and some stock action footage that looks as though it could have literally been ripped from any modern action film. On top of all of this, director Eli Roth has also brought his distinct love of torture porn to the mix, so we get a few glimpses of Bruce Willis straight-up torturing some guys. For sure, the hero we need.

All of this was in bad taste from the start, but after the Parkland shooting and all of the political ramifications that have come from it, it just feels like this movie and its marketing are in way over their head.