10 Upcoming Movies Studios Don't Know How To Market

Oh, Sony. Will you ever learn?

Clearly caught up in their own hype, Sony released a teaser trailer for their upcoming Spider-man spin-off in an attempt to get the buzz really going. What they forgot was that in order to generate any kind of positive buzz, one must actually have something of merit or value in their trailer.

Instead of a teaser for a Venom film, we got a compilation of stagnant B-roll footage from the freshly-wrapped shoot that held nothing of interest. It showed off some stock establishing shots of locations and some footage of Tom Hardy walking around and that was pretty much it. There are some smaller action beats towards the end of the trailer but even those feel grossly underdeveloped and unfinished.

Now, undoubtedly, Sony is hard at work on making a finalized full trailer to try to course correct the film and its marketing, but this is an unbelievably bad first impression for the film. For a film that isn't seeing release until October, this is a strange strategy. Sony could have and should have waited until closer to the release date, building buzz for the project through anticipation, similar to what Lucasfilm recently did with their Solo trailer.

That would have given them time to finalize some more effects shots and actually present a trailer that doesn't immediately draw unfavorable comparisons to our first glimpse at Fant4stic a few years back.