become a filmmaker, you have to develop a personal brand. When your name gets
attached to a project, that project has to fit into your particular ‘brand’, or else you have the potential to
lose the audience that you’ve spent so much hard work building up.
As a result,
it’s incredibly rare to see a recognized filmmaker step out of their creative
comfort zone and make something completely off-brand. If they do make a
film that’s wholly different from their esteemed output, it usually comes at the
beginning of their career, before they've released their massive hit and subsequently been compelled to make follow-ups in its image.
looking at a director’s early work, it’s fascinating to see how far they were
willing to go to make something original before breaking in to the business. Other
times, though, an avant-garde filmmaker will just create something
spectacularly different because they grow bored of their own brand,
and they want to showcase something new for their own personal sense of
achievement. Whatever the reason, there are times when a notable director can make films so weird that it clashes with every other film they've made. Here are some examples.