After a well-received debut in GoldenEye and a decidedly mixed performance in Tomorrow Never Dies, the Pierce Brosnon-era needed to regain some momentum with third effort The World Is Not Enough. It went all out to impress, recruiting Denise Richards as a (suspiciously scantily-clad) nuclear physicist and a collection of overblown set-pieces. Unfortunately the movie was a classic case of style over substance, something a hastily tacked-on romantic sub-plot between Bond and bad girl Elektra King certainly couldn't save. Worst Moment: The sight of 007 zooming around the Millennium Dome in a tiny speedboat (which can even go on land, sort of) is preposterous enough, but not as much as his closing line to Dr Christmas Jones: "I thought Christmas only comes once a year". Disgraceful, and grammatically clumsy.