The 2010s had its fair share of bad movies, and with the increasing prominence of review-aggregation websites such as Rotten Tomatoes, Metacritic, and CinemaScore, the poor quality of these movies received plenty of online attention.
As useful as these websites were during the last decade, certain movies were clearly destined to fail even before the reviews started to drop due to some truly appalling trailers.
Poor writing was always at the core of said trailers. Movies with no source of intrigue or any distinctive characters were tough to promote, and in order to make up for this issue, cliché editing methods and desperate attempts at humour were often used instead. Far from being entertaining, these techniques only lessened the appeal of the film and damaged its financial prospects even further.
Ironically, plenty of these trailers featured terrific casts, but even the greatest acting talent can’t make up for flimsy concepts and dire screenplays.
Though most trailers are little more than a couple of minutes long, the worst ones of the last decade were so misjudged they were almost impossible to get through…