12 Awesome Moments From Super Bowl 2018 Trailers
3. A Quiet Place's Clever Marketing Campaign Continues
Upcoming horror film A Quiet Place continues to boast arguably the most clever and compelling marketing campaign of the year. The movie's premise revolves around a family trying to survive an invasion of Earth by supernatural forces who hunt via sound, causing the family to avoid noise completely and communicate only by sign language.
The trailers so far have featured incredibly little sound at all, only to emphasise the damaging and dangerous effect it can have, and the Super Bowl trailer continues this, with something as seemingly harmless as a child's toy bringing potential terror their way.
The film, directed by John Krasinski and starring him alongside his real-life wife Emily Blunt, looks like it could be one of 2018's big sleeper hits, especially with how brilliantly the trailers have put across its unique concept.