The go-to way to make a horror movie trailer is to pick the best jump scares, wedge them between some vague plot points and knock off early for the day. Thank goodness that method hadn't been popularised in 1980, otherwise we wouldn't have got the sublime trailer for The Shining. Although Stanley Kubrick was such an obsessive perfectionist he'd probably have sent anyone not giving a full-assed job to the Overlook Hotel themselves. It's simply the blood gushing in the slow-mo from the elevator, which is effective enough, but when coupled with a scratching soundtrack and credits crawl that goes ever-so slightly too slow it becomes an unnerving experience that taps into what makes the film so enduring. Aside from showing one of the film's most iconic moments, nothing is given away. No mention of what the horror of the film is or hints at any of the plot beats. There's a lot to be said about the film using big names like Stanley Kubrick, Jack Nicholson and Stephen King to push its credibility, but what really sells the film is that disturbing feeling the one minute, thirty seconds instills. https://www.youtube.com/watch?v=3b726feAhdU
