12 Films Ruined By Their Marketing

2. Batman V. Superman: Dawn Of Justice

Alien Covenant Xenomorph
Warner Bros.

Imagine for a moment that you live in an alternate reality, in which WB actually had the good decency to realize that all they had to do to get people in the theater for a Batman/Superman movie was to make a Batman/Superman movie.

Instead, they seemingly did everything in their power to ensure that audiences didn't want to see the film.

Key elements of the film were spoiled in the first round of promotional material when they should have in fact been kept under wraps until opening night. Can you imagine the sheer lunacy and fanboy joy at the sight of Wonder Woman showing up for the final battle if it hadn't been purposefully spoiled by the marketing years in advance?

Or how maybe not knowing that a character whose one defining trait in the comics was killing Superman was going to show up in this film, and presumably do that one thing he's famous for, would have allowed us to actually be *gasp* surprised?

We knew everything from side-character backstories to Snyder's comic references months before the film had ever been screened. In striving for the biggest opening possible, WB wound up maiming their own project and losing portions of their potential audience in the process.

Contributor
Contributor

A film enthusiast and writer, who'll explain to you why Jingle All The Way is a classic any day of the week.