12 Films Ruined By Their Marketing

How does a studio cope with the realization that they have a bad film on their hands? If you said, "by inserting an egregious kangaroo", give yourself a pat on the back.

While the film itself is a dull, dubious trudging through of several mobster and adventure film cliches, the marketing for the film refused to ever allow audiences to even get a glimpse of that. Instead, the film's title was changed from Down and Under to Kangaroo Jack, and the advertising focused solely on the fact that the film would star a talking (and rapping) kangaroo.

The gimmick worked and children all over the world dragged their parents to see the film. Much to everyone's dismay, the one and only scene in the entire film that actually featured a talking kangaroo was the scene that had been shown in the trailers.

That's right, the kangaroo only spoke during a dream sequence and was mute for the rest of the film. Not to mention the fact that the film was decidedly not a family film, featuring some hefty innuendo and crass humor along with its boring, non-rapping CGI kangaroo.