12 Films Ruined By Their Marketing
4. Pirates Of The Caribbean: At World's End
This film earns itself a couple dozen bonus points by virtue of essentially ruining itself in the earliest marketing possible: the end of the prior film. Don't worry kiddos, Captain Jack can't stay dead for more than ten minutes, it's in his contract!
What was clearly supposed to be an event-film of a trilogy-capper, in which the stakes had never been higher, instead had any and all of its dramatic tension deflated by its own trailers. Questions that should have been racking viewer's minds in the interim since the last film, were instead relegated to common-place fluffery.
Is Jack Sparrow dead? Of course not! How does the crew get him back? They sail off the end of the Earth! Will they kill Davy Jones? Well, Will Turner is standing at the helm of the Dutchman, so it's a safe bet! All of this and more was spoiled in the trailers, right down to showing us a giant scar over Will's chest, proving that he would be the one to get his heart carved out and take Jones' place.
The biggest fault of the marketing for this film was just how much it let the wind out of this franchise's sails. It was just the first step in a long and winding downhill road for these films.