3. Stinking Bishop Says Thanks To Wallace And Gromit
There aren't many films that can be said to have had a positive impact on the sales of cheese (although, surely, Richard Curtis must've done his bit). And yet the 2005 animated film Wallace and Gromit: The Curse of the Were-Rabbit has done fromage the ultimate favour. There's a scene in which Wallace is knocked unconscious after a fall, leaving Gromit to revive him by wafting a Stinking Bishop above his face. It's worth pointing out at this stage that Stinking Bishop is an English and, unsurprisingly, rather pungent variety of cheese. Real-life reports of the cheese's restorative powers are, as yet, unsubstantiated- yet it certainly does the trick here. And, what's more, sales of Stinking Bishop rocketed by an incredible 500%. As free publicity goes, it's an opportunity not to be sniffed at.