The promotion for J.J. Abrams found footage horror Cloverfield started out mysteriously but simply enough with a couple of untitled teaser trailers attached to big blockbuster screenings the year prior to its release, but it was with the movies online tie-ins that things got really weird. A website for fictional Japanese drinks company Slusho popped up (which those watching closely wouldve seen featured in the trailer) complete with a mock company history detailing the drinks secret deep sea ingredient, followed by www.tagruato.jp - the website of Slushos parent company, a deep-sea drilling corporation. Confused? Us too, but apparently theories had already risen from the teaser trailers about Cloverfields Cthulhu-like monster and the new websites cleverly got fans speculating even further about a link between Tagruatos deep-sea drilling operations and the origin of Cloverfields monster.
