Back at the height of its popularity, there was only one real reason people went on Chatroulette (hint: it wasnt just to meet new and interesting people) and the marketing team behind 2010 horror The Last Exorcism perfectly exploited that fact. By using a pretty actress and a pre-made video of her seductively unbuttoning her top, the campaign lulled Chatroulette users into thinking they were getting the webcam chat of their lives when BLAM! she starts to mutate into a demonic creature before leaping at the camera screaming, destroying at least that evenings masturbation session for many young men. A compilation video of the funniest reactions was uploaded to YouTube and got one million hits within 72 hours of posting, so a successful campaign but a bit cruel nonetheless. https://www.youtube.com/watch?v=CNSaurw6E_Q
