12 Worst Marketed Movies Of 2018

11. Blockers

When reviews coming out of last year's SXSW festival claimed Blockers to be a four-star classic of the teen sex comedy genre, many were stunned, if only because the trailer released for the film looked so insanely generic.

It's not that the trailer made the film look bad per se, but simply that it focused on the broadest gross-out gags possible, set to ill-fitting music no less.

Hilarious though the infamous "butt-chugging" scene is, it actually feels earned in the final film, yet just comes off like a cheap, flippant gag in this two-minute trailer.

As such the trailers were clearly geared more towards the mainstream dudebro crowd, despite the fact that Blockers is a surprisingly woke, feminist film that could've played stronger with the young, liberal demo if the marketing honestly reflected its tone.

Blockers still did damn fine business, quadrupling its $21 million budget, but it could've been an even bigger success if the trailers leaned into its progressiveness.