13 Horrifically Misjudged Movie Taglines You Won't Believe They Actually Used

9. "This Christmas, Heel The Love" - Marley & Me

Marley & Me "No. Seriously. That's what you're going with? Heel the love?" Just my guess at what somebody in the marketing department might have said when their boss stumbled into work drunk and declared that this was the going to be the tagline for Marley & Me, and "nobody or nothin' is gonna tell me otherwise." Okay, so, we get it. Heel. Dogs can heel. But when was the last time anybody honestly used the word "heel" around their dog in a family environment? The '50s, maybe. And it's not like they had to do it because the pun was so delicious - it's awful.
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All-round pop culture obsessive.