No box office narrative this year has been as fascinating to observe as the shocking failure of Solo: A Star Wars Story. After almost two months on release, the sci-fi heist flick has grossed just $384.6 million as of this past weekend, likely ensuring it'll sputter out just south of the $400 million mark.
It's an almost unimaginable failure for the seemingly indefatigable Star Wars franchise, and you need look no further than box office prediction threads from a few months ago to see just how confident people were in Solo succeeding.
It didn't matter that audiences didn't really ask for a Han Solo prequel, it was Star Wars so it couldn't fail, right? Lucasfilm and Disney have reportedly been left reeling by Solo's under-performance, to the extent that they're currently "re-evaluating" the viability of other planned prequels such as those starring Obi-Wan and Boba Fett.
And the concern is certainly justified, considering that Solo only passed the likes of G.I. Joe: Retaliation, Monsters Vs. Aliens, Live Free or Die Hard and Cars 3 at the worldwide box office in the last few days.
With its earning potential now capped at around $400 million, though, we can see just how many unlikely movies - many of them awful, a few of them not - managed to improbably beat it commercially. Needless to say, the results are shameful for Disney, and absolutely abysmal for the Star Wars brand as a whole...