Before the advent of broadband Internet in every home, there was a greater veil of mystique and intrigue around the film industry. Audiences didn't get to see 5 trailers, 11 TV spots and 9 clips on YouTube before the movie hit cinemas, nobody had a camera phone to snap set pics out of their apartment window, and there weren't any popularly-visited web forums where extras could leak that secret cameo they saw while filming. Nowadays, it's a genuine shock if filmmakers manage to get anything past cinemagoers, hence why J.J. Abrams has been so fiercely protective on the set of Star Wars Episode VII, making everyone involved with the production sign iron-clad non-disclosure agreements on threat of being thrown into a Sarlacc pit if they break it. In decades past, this immediacy of information just wasn't possible, and as such, audiences only really saw what studios wanted them to see, while the studios themselves didn't have the wide-open advertising space of the Internet to inundate people with material. Until about the late 1990s, cinema still felt mysterious and enigmatic: nowadays so little feels unpredictable and shocking, and if you have to cut yourself off from the Internet to achieve that, it's not something most are willing or even able to do to remain unspoiled. Can It Make A Comeback?: Unless the Internet somehow breaks, nope. With Internet speeds only getting faster and allowing for the transfer of even more high-quality video, expect the promotional feeding frenzy to get even more ridiculous in years to come. It probably won't be long before studios end up hyping "teaser trailers for teaser trailers for teaser trailers". If only the neuraliser from Men in Black were a real thing. Maintain your sanity by reading all the spoilers and set leaks you want before going to see Interstellar, only to wipe your mind once you arrive at the cinema. Yeah, there's nothing problematic about that at all...
Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes).
General video game, TV and film nut. Occasional sports fan. Full time loon.