3. Star Wars - "A long time ago, in a galaxy far, far away."
The tagline to George Lucas Sci-fi saga is the ideal introduction to the modern-day fairytale which it accompanies. Much like the 20th Century Fox fanfare and the Lucasfilm logo, it's become synonymous with the Star Wars franchise and the sight of this brief sentence popping up on your screen is a like an old friend returning once again. Harking back to classic childrens stories of days gone by, its like a comforting welcome to the viewer, a reminder to just sit back and enjoy the adventure. Of course it's only a matter of time before George goes back and modifies it in order to make it fit better with his original idea. Expect the inevitable next round of new and improved Star Wars discs to simply start off "ages ago, in space".