Sometimes a movie poster might be as important as the trailer when it comes to promoting a film;
It's what draws our attention and could make or break our inspiration to see it. Even if you haven't seen the trailer or know anything about the film; the poster can sometimes become the DVD box art or thumbnail picture on your Video On Demand service. It's what sells the movie before you hear or see one visual of it.
We can learn a lot about a movie from its promotional material; and while some studios might not have the budget for polished design work, we can certainly get a sense of the creative minds that went into the actual feature film from how they promote it.
A unique poster design might suggest an original idea, whereas a poster format we've seen done to death can evoke a paint-by-numbers sense that (while might be fine for some) just reeks of unoriginal and carelessness in what's been created.
So what do we notice that's unoriginal in a movie poster? What trends, cliches and recurring occurrences do we want to see less of?
Here's a list of 15 trends in movie posters we could do with less of...