1. Mac and Me - McDonalds
http://www.youtube.com/watch?v=NdvO0tmNjGo Nothing, not even the awfulness of The Wizard can prepare you for Mac and Me, a film so invested in its product placement of McDonalds (albeit among others) that the title even has the word "Mac" in it, supposedly an acronym for the "Mysterious Alien Creature" at the centre of the story, but really, the film - which gleefully, shamelessly rips off E.T. - is as transparent as cling film. The incongruous and entirely nonsensical dance number mid-way through the film is saved only because of a Ronald McDonald cameo; otherwise it's easily dismissed as an all-singing, all-dancing ad for the fast food joint. But it doesn't stop there either, for the film is sponsored by the likes of Coca Cola and Skittles, which just happen to be the only substances the titular extra-terrestrial needs to survive. Who'dda thunk it? An already cheap and nasty film is knocked several rungs lower by its unbelievable crassness, but what truly baffles is how, with three major companies backing the production - and likely accounting for the majority of the $13m production budget - how did something so ugly and crap-looking wind up as the end result? Which instances of product placement annoy you the most? Did we miss any particularly infuriating examples? Let us know in the comments below.
Shaun Munro
Contributor
Frequently sleep-deprived film addict and video game obsessive who spends more time than is healthy in darkened London screening rooms. Follow his twitter on @ShaunMunroFilm or e-mail him at shaneo632 [at] gmail.com.
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