9. Most Irritating Movie Trend - Teaser Trailers For Teaser Trailers
These days, so much footage from big-budget blockbusters is released before the movie comes out that many people feel like they've seen the entire thing before it hits theaters. The sheer number of teaser trailers, theatrical trailers, international trailers and TV spots have even seen people cut together 25 minute versions of The Amazing Spider-Man based solely on promo videos. While its all well and good to build awareness for your product, teasers for teasers is a relatively recent trend that needs to stop. Teaser trailers are an important marketing tool for the studios; whether they be 30 seconds or two minutes long they can be released a long time before a movie's release date in order to build buzz and anticipation, showing glimpses of the spectacular footage that will tempt audiences to part with their cash. However, airing a ten second clip to advertise another clip is fast becoming nauseating. Announcing when a trailer is going to drop is an effective enough marketing method, teaser trailers for teaser trailers are just plain irritating.
Runner Up: The Shared Cinematic Universe
As Marvel have shown to great effect, the shared cinematic universe works incredibly well when there's a serious amount of thought and forward-planning put into it. With the movies of the MCU earning over $7bn at the box office, it was only a matter of time before the rest of Hollywood jumped on the bandwagon. Man of Steel 2 quickly became Batman vs Superman before DC and Warner Bros. announced a further ten projects existing in the same continuity. Universal then went ahead and announced they were rebooting their iconic stable of monsters in the same way, tying in Dracula Untold via epilogue and announcing The Mummy and the catchy-sounding Untitled Universal Monsters Franchise Film soon after. With a Robin Hood pitch set in a 'Marvel-style universe' recently selling for seven figures, it seems that the 'shared cinematic universe' has taken over from 'gritty reboot' as Hollywood's new favorite way to build a franchise.
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