20 James Bond References You Might Have Missed In Die Another Day
19. Living The High Life
After his run-in with Zao in Cuba, James Bond flies back to London, more out of necessity than choice, as he needs to insert himself within the circle of mysterious billionaire, Gustav Graves (Toby Stephens).
During the flight, he is reading the November 2002 edition of British Airways' High Life Magazine, which seemingly features Graves as a leading story. The article slyly notes that "diamonds are forever", a direct reference to Ian Fleming's fourth Bond novel, Diamonds Are Forever and the 1971 film adaptation of the same name. Graves even makes a play on those words to Bond later in the film, announcing that "diamonds are for everyone".
The magazine itself is genuine and was freely available on British Airways flights in 2002. The cover story follows Toby Stephens, who was one of the youngest actors to be cast as a Bond villain at the time.
However, the interior article mentioning Graves was produced by the production team specifically for the film, but is credited to Gregg Wilson, son of producer, Michael G. Wilson. Gregg has worked on the Bond films in various capacities since The World Is Not Enough (1999), becoming an Associate Producer on SkyFall (2012), SPECTRE (2015), and No Time to Die (2020).