20 Mind-Blowing Facts About The Dark Knight Trilogy

8. Viral Marketing For The Dark Knight Created A Real-Life Bomb Scare

One of the most unusual examples of a viral marketing campaign is what Warner Bros. came up with for The Dark Knight. In a bid to tease this new, chaos loving version of The Joker, the studio got bakeries across America to hand out a free cake to the first person who would walk in and identify themselves as "Robbin Banks". Those cakes had the words "Call Me Now" written on them with a phone number, and when they called that, it would turn out that there was a phone was in the cake. From there, fans would have to follow a series of instructions to get in touch with The Joker. It was all very clever and perhaps even somewhat overcomplicated. However, things went wrong when a Texas cinema chain decided to emulate this unique marketing idea. Unfortunately, they failed to let anyone know they were promoting The Dark Knight, so when news station KENS 5 TV in San Antonio received a cake which had a fairly conspicuous design and a "hidden bomb" rather than a phone inside it, the building was quickly evacuated and the bomb squad was called in. Next time, just leave it to the experts...