20 Problems Only Cannes Film Festival Attendees Will Understand

4. The Opportunists

Irina shayk's shoes at the screening of the film Sicario at the 68th international film festival, Cannes, southern France, Tuesday, May 19, 2015. (AP Photo/Lionel Cironneau)
Anthony Harvey/PA Archive

Cannes was once just a film festival, showing the best and the brightest talents from around the cinema-making world for the appreciation of cinephiles and journalists, where stars could rub shoulders with their fans and nobody tried to sell anyone anything.

Now though, such is the media circus attached to the festival that shameless celebrity hawkers and their corporate endorsement deals turn up to throw "parties" and syphon off some of the media attention for their own products. 

And the devils know that if they have just enough free canapés and the right length of free bar, they'll be able to convince any number of attendees to sell their souls.

Contributor
Contributor

WhatCulture's former COO, veteran writer and editor.