The Line: "So much for true love!" How She Dies: Having grown to gargantuan size, Ursula absent-mindedly ignores the fact that Eric is sailing a ship with a great big pointy bit of wood on the front towards her soft underbelly. Naturally, she's distracted by monologuing, and trying to kill Ariel just long enough for Eric to skewer his miraculously still sea worthy ship into her abdomen, just as she lets forth her damnation of true love. If ever a reminder was needed that Disney lived on the mantra that true love conquers all, it comes at the end of The Little Mermaid, as Ursula is punished immediately for the briefest suggestion that romance will not lead to a happy ending.