Product placement has been a big problem in several blockbusters this summer, most notably Jurassic World and Ant-Man. Though not nearly as obnoxious as either of those two, there's one scene in particular that sticks out massively in Fantastic Four involving a vending machine inside the research lab. When Victor is watching Reed and Sue flirting, the camera lingers on him staring through the window as a vending machine for Crush Orange soda is illuminated brightly in the background, perfectly framed by the window of the double doors for maximum screen coverage. Hilariously, when the camera returns to this shot a few moments later, Victor has moved and so there's another lingering glimpse at a bright Dr. Pepper vending machine sat next to the Crush one.
Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes).
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