5 Ways Suicide Squad Has Changed Since It Was Announced
3. The Marketing Did A U-Turn
Warner Bros. really didn't want to put the Comic-Con First Look for Suicide Squad online - they'd released Batman V Superman's trailer straight away, but even after it leaked in crappy cameraphone quality the studio ummed and ahhed about showing the world its first look at Task Force X. This felt particularly odd when the trailer wound up getting a stronger reaction than Dawn Of Justice's equivalent; was the fear of footage so far in advance enough to outweigh the hype it would cultivate?
It now looks like it was actually out of fear of mis-selling the film. The First Look paints Suicide Squad as a dark, intense Dirty Dozen flick, but everything since, from the Blitzing trailers to the garish posters, is selling something very different; a vibrant, blackly comic anti-Avengers that still has a pervasive sense of fun.
That's quite a change, although you imagine things would have always gone this colourful route had Warner's hand not been forced - the First Look was released when the film was still shooting, before the bright CG augmentation could be done. Let that be a lesson about how leak-heavy SDCC is.