50 Reasons Why We Love Pixar

30. An Over-riding Dedication to Story-Telling

Regardless of who the characters are, or where the films are set, every one of Pixar's successes boil down to one thing: an over-riding dedication to the story-telling that drives everything at a fundamental level. For the studio, story is king, and everything else is the ornamentation that drives that agenda, which is exactly the precedence that should drive film-making. As the late great Joe Ranft put it:
If the story isn€™t there, all the breakthrough computer graphics in the world, piled onto it won€™t matter.

31. The Characters: Syndrome

To balance out all the lovey-dovey, relationship stuff, Pixar was always going to have to have compelling villains, and from Hopper to Stinky Pete via Lotso and the Hal like Axiom Auto-pilot, they've pulled it off in style. The pinnacle however is Syndrome, the ultimate anti-superhero, driven by scourn at his unspectacularness and for by a desire to eradicate superheroes entirely, coupled with his child-like enthusiasm (and the quirky oddness offered by Jason Lee's voice work). His impudence and arrogance makes him slightly more complex than Hopper, who is a more purely malevolent force, though his ultimate fate is no less grizzly than the Grasshopper's either. You can always tell a good villain in the Pixar universe by the harshness of their resolution, and the fact that Syndrome is one of the only ones to die is the ultimate proof.

32. Marketing

Not merely content with making alternate posters to back-up their pre-release marketing campaigns, Pixar have now gone one step forward, using the Toy Story 3 campaign to create and release this brilliantly, authentic feeling advert for Lotso Huggin' Bear. Many were duped, including me, into believing the toy existed in that dusty box in the corner of everyone's head marked Toys I Played With. Genius. http://youtu.be/z6dZtNYGlLM

33. The Music: If I Didn't Have You

http://youtu.be/fEqrt6nZTS4

34. The Quotes

I suffer from short-term memory loss. [€] No, it€™s true! I forget things almost instantly. It runs in my family! Well I mean€ at least€ I think it does. Hum€ Where are they? € Can I help you? €” Dory, Finding Nemo

35. The Pixar Story Documentary

Arguably one of the finest documentaries ever made that focuses on an artist or group of artists, the Pixar Story was in itself a revelation when it was released in 2007 (it forms part of the Wall-E blu-ray package). And it's still just as great to watch now.
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