4. R-Rated Laughs
One of the major challenges facing the Deadpool project is the fact that by its very nature, it needs to be a hard-R rated, darkly comedic, fourth-wall shattering film. Thats quite the combination of requirements. On the upside, theres no shortage of popular R-rated comedies to pave the way for a movie like Deadpool. In recent years, the adult comedy genre has seen an absolute boom in numbers and success. The beginning of the genres current mainstream success can probably be traced back to movies like Superbad or the first film in the Hangover trilogy. Since then, weve gotten movies like Horrible Bosses, two more Hangovers, and anything directed by Judd Apatow to continue the trend of successful comedies with pretty specifically adult audiences. A potential pitfall mentioned for any studio that takes on Deadpool is the challenge of marketing the film, because it wouldnt be able to be targeted at the usual teenage boy bracket. Lets be honest: in todays world (regardless of whether you think its a good thing or not), when was the last time you saw an R-rating stop a teenager from seeing the movie they wanted to? Teenage boys will probably love the idea of Deadpool and frankly, by the time he makes it to screens, the folks introduced to superheroes through The Avengers will probably be old enough that it doesnt matter. Point being, theres unquestionably a built-in audience for a Deadpool movie no matter which way you slice it.