7 Sweet Life Lessons Unicorn Store (Almost) Teaches Us
6. You Can Always Be Youthful And Creative
One of the film's biggest messages is that you don't have to let go of childish things just because you've gotten older. You can still watch Rainbow Brite, paint glitter on your feet, and have one-sided conversations with your Care Bears. It's actually a lot better to do those things as an adult, because now you can do them while you're drunk.
Kit may be drunk when she talks to her Care Bears, but she's not drunk for the Mystic Vac presentation. It's a shame, because intoxication might actually justify her actions in this scene. While youthful creativity may equate to a more enjoyable lifestyle, it doesn't automatically equate to genius. Dreamers sometimes have to balance their fantasies with the very real constraints of adulthood, and Kit never bothers to learn this lesson.
Those who work in marketing may find themselves both sympathetic and frustrated from the very moment Kit begins painting her Mystic Vac. The marketing world is full of amateur dreamers who don't understand the difference between pitching an unorthodox ad campaign - which can be brilliant when done right - and pitching an entirely new product idea. Their best ideas become painful memories when they pitch those ideas to a client whose business model doesn't support them, and that's what Kit does here.
The Mystic Vac team has likely gone through hours upon hours of SWOT analysis and market research to develop the prototype that Kit has now covered in glitter. If they accept her pitch, which is essentially three new vacuums with an additional backpack accessory, they have to do all of that again.
Kit has great ideas, and with patience she might eventually have the opportunity to pitch them to the right client. Until then, she needs to accept that her job is to give the client what they want. Unicorn Store wants to tell dreamers that it's okay to force their dreams onto people who aren't interested in them, and that's where the childish innocence the film celebrates turns into blatant, stubborn immaturity.