7 Trailers That Blatantly Lied To You In 2017
5. It Comes At Night
Trey Edward Shults's It Comes at Night did its best impression of an out-and-out horror movie throughout its promo campaign, so the joke was very much on the general public when it revealed itself as a slow-building, character-centred thriller and a deconstruction of the post-apocalyptic survival genre.
The film's debut trailer focuses on a bunch of survivors in a house in the woods and assaults the viewer with images of zombie-like creatures and a girl puking black slime.
So far, so generic horror, but what the movie didn't tell you at the time is that all of these fantastical elements - from the zombies to the slime puking - only happened in nightmare sequences. It Comes at Night is an otherwise grounded story.
The 'It' of the title is the fear and paranoid which grips the two families holed up in that house. The only monsters in the story are the ones these things create.