the weather currently looks like wherever you are, the calendar will tell you
we’re now officially in the summer months. But when it comes to Hollywood and
the box office, the summer starts in May – at the latest.
since Jaws and Star Wars broke records in the late-seventies, May through
August has been the period that’s seen more tentpole movie behemoths come out
of the gates than at any other time of the year. And even though the likes of
Avatar, Deadpool, and The Hunger Games films in recent years have proven
definitively that a hit can be a smash regardless of release date, the summer
months remain precious, prime real estate for all the major studios.
who would decry the movie business these days and its obsession with
superheroes, sequels, adaptations, and sequels to reboots of adaptations
featuring superheroes ought to take note of the word ‘business’. The bottom
line will always be the bottom line.
while a few familiar franchises saw new instalments make a big noise in May, a
couple of would-be big hitters arrived with a whimper. And there’s plenty of
June releases that could go either way, so join us for a comprehensive look at
the ongoing box office battle and the wider implications for the studios concerned.