7. The Writing Focus Is On The Character, Not The Universe
Although Spider-Man will debut in a Captain America film, thus immediately establishing him as a part of the wider universe, don't expect Jon Watts' stand-alone movies to be stuffed with references to Captain Marvel and foreshadowing towards Phase 3. While for many fans being a part of the MCU is the key draw to this third cinematic iteration of Spider-Man, for Marvel and Feige the key is to make a good Spider-Man film that works as, well, a Spider-Man movie. Now there have been vague rumours of Iron Man popping up in the 2017 Spidey film, possibly as part of a trial for The Avengers ahead of Infinity War, which would seem to go against that idea, but, actually, as that's directly applicable to Peter's character, wanting to play with the grown-ups, it fits the whole ethos. This really should be the approach across the whole shared universe - the best movies in the MCU have all had clearly defined individual narratives, while the weaker ones are usually those that get a little too distracted by set-up - but for Spider-Man it's particularly important. Not only were both Amazing films obsessed with establishing their wider universe ahead of pace, but there's a real desire to set up this new Spidey as the cinematic Spider-Man. There hasn't been a well-liked film since Spider-Man 2, and it's imperative that audiences really go for Holland's character and the movies he's in.