8 Reasons Jurassic World Could Become The Highest Grossing Movie Ever

5. Most Of The Hype Is About Quality

It seems pretty obvious, but the key to making a mega-successful movie is to make a conventionally good film. Not necessarily a great film, but (Transformers aside) the highest grossing movies of all time are generally well-liked flicks that is regarded as above-average by the general cinema-going public. Jurassic World's reviews have been average-to-good (you can read our take on it here), with even its more staunch critics noting the nostalgic joys. With the more mainstream audience this is the sort of thing that gets heralded as a "masterpiece" (read: fun night out at the cinema), leading to overwhelmingly positive buzz around the film outside of the more cynical internet debates. This sort of audience-driven hype will carry the movie further than the best-pitched marketing campaign ever could. Then you have the box office reports. Talking about how financially successful a movie is has the perverse effect of making people more likely to see it - making more money than anything else creates the sense that a film is something special and solidifies it as a proper event. That half billion opening ensures that next weekend many on the fence will head to the multiplex to see what all the fuss is about.