8 Reasons Why Spider-Man Joining The Avengers Is A Bad Idea (For Marvel)

5. It Disrespects The Original Idea Of The MCU

There's more than a bit of irony to Spider-Man entering the Marvel Cinematic Universe - the whole thing was built around Marvel not being able to use him. A bit of backstory: in the late nineties Marvel Comic went bankrupt and started pawning off the movie licences to their most popular characters. X-Men, Fantastic Four and Daredevil went to Fox, Hulk went to Universal and, most importantly, Spider-Man (and Ghost Rider for some reason) went to Sony. These deals all stipulated a quota of movies to be produced (something like one every five years), otherwise the rights would return back to Marvel, which is a pretty easy clause to work with (although it did see Hulk and Daredevil return). This meant that when Marvel decided to dip its toe into Hollywood as a studio, it had a tricky task - they had none of their A-list heroes to work with. So what did they do? They picked out a B-list stalwart and treated him with serious reverence. And that's how the world fell in love with Iron Man. This tact - treat an unproven idea with confidence - has been repeated for pretty much every character since, most brilliantly with Guardians Of The Galaxy, which has led to Marvel reaching the point where they can make a hit out of anything. So why are they pushing their upcoming projects to the side in favour of an idea new to the block? Where's that confidence in concepts? Clearly some superheroes are more equal than others.