8 Reasons Why The Suicide Squad Just Bombed At The Box-Office
1. The HBO Max Factor
The simple fact that U.S. moviegoers could use the HBO Max streaming service to watch The Suicide Squad at home for "free" means that many of them will have chosen to not see the film in cinemas.
According to HBO Max executive Andy Forssell (via THR), The Suicide Squad "boasted the second-most viewed opening of any film premiering day-and-date on HBO Max" (reportedly, Mortal Kombat earned the highest).
Basically, Warner Bros lost out on a decent amount of cash by electing to release the movie in homes and cinemas simultaneously. It's impossible to say how much cash exactly, but if three or four million households went the HBO Max route, that's millions of potential box-office dollars that have evaporated into thin air.
Considering that HBO Max's subscriber numbers are embarrassingly low (the company itself tries to make them sound much higher than they are), it's clear that this whole "day-and-date" thing hasn't really worked out. HBO Max isn't exactly booming, meaning that movies like The Suicide Squad are being sacrificed to help a streaming service that nobody seems to care about.
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