8 Reasons You Should Be Concerned About Jurassic World: Fallen Kingdom
4. The Desperate Marketing
The marketing thus far has been lackluster, to say the least.
The first trailer was boring and completely uninteresting but it at least seemed confident in itself. It focused on the volcano aspect and as Trevorrow later pointed out on Twitter;
"Everything in the trailer is from the first 57 minutes."
But following the negative reaction to the trailer, which prompted Trevorrow to say this in the first place, the marketing has done a complete turn-around.
The latest trailer essentially runs through the core plot elements of the entire film, telling us whose bad, whose good, and exactly what's going to happen. It summarizes the entire film into a two-and-a-half-minute video, all in one last attempt to build positive buzz around the film.
The result is a confusing marketing plan that feels completely at odds with itself, starting off as guarded, secretive, and confident in the final product and ending up willing to reveal everything about the film just to get butts in the seats.