8 Things Marvel Could Do After Phase 3

Following on from the previous entry, a reboot is always likely in the world of big budget franchise films; that said, those fans who care hope this doesn't happen, as it's always a slap in the face to fans who have stuck with you through thick and thin (what, you want audiences to sit through these origin stories AGAIN? You expect audiences to get emotionally invested AGAIN? I said good day, sir!). 

Also see: any time Marvel and DC Comics reset their entire continuity in the comics, erasing decades of stories simply to make their material more appealing and understandable to the ever-elusive "new reader". 

It makes sense for Marvel Studios to want to pursue a reboot at some point eventually, but it just feels like a shame considering all the expensive, expansive groundwork that's already been laid. The worry and fear that leads into a reboot is completely understandable, however. Are audiences in 2018 really expected to digest 30+ hours of film and television simply to understand what is happening in Infinity War: Part I?

It doesn't even bear thinking about Part II. 

It's a tall order, some would argue, for Joe Q. Filmgoer to retain all the knowledge and continuity necessary to understand the latest entries into the MCU the further down the rabbit hole Marvel goes. One would hope that most audience members are able to understand it, or at least grasp that they're missing entries from a wider tapestry if they haven't seen every entry - just like comic book fans do. It's really not a hard concept to grasp, if Mr Q. Filmgoer were really to think about it.  

Equally, Marvel are going to find themselves with more and more plot holes and continuity errors the bigger their canvas gets. A storyline spanning two dozen films or so is likely to be too unwieldy to control (unless you have faith in Kevin Feige, which I very much do - as should his overlords at Disney). In the event of a continuity collapse, a reboot could be the only answer - as much as it pains me to admit it.