5. Fact: Its Not How Much You Market A Movie, Its How You Market It
DC can throw all the Batman V Superman publicity at the internet that they wish, but volume doesn't equate to quality. For as many people out there that are excited for that film, there are just as many who have been disappointed or deterred by a lacklustre marketing campaign. A Lex Luthor can of Dr Pepper? Commercials for Turkish Airlines starring Bruce Wayne? What? Perhaps it's the nature of Deadpool's character - his tongue-in-cheek, fourth wall-breaking irreverence - that has made for such a hilariously entertaining campaign. From taking the mick out of kids dressed as X-Men for Halloween, to that emoji billboard, to getting Betty White to review the film (anyone who's read the comics will know how much DP loves The Golden Girls). Everybody has been in agreement that the marketing has been great fun to watch play out. https://twitter.com/BettyMWhite/status/697839194568167424?ref_src=twsrc%5Etfw It's a credit to Reynolds and whomever else was behind it that they respect their audiences enough to enjoy a good joke every now and then, considering how serious comic book movie publicity can be sometimes. Of course, Deadpool is unlikely to do Batman V Superman levels of business, but it's already outdone its own expectations - and that's thanks to its stellar marketing campaign, in a big way. Expect other studios to be furiously scribbling notes.
Cinephile since 1993, aged 4, when he saw his very first film in the cinema - Jurassic Park - which is also evidence of damn fine parenting. World champion at Six Degrees of Separation. Lender of DVDs to cheap mates. Connoisseur of Marvel Comics and its Cinematic Universe.
