Living in an age that has brought your favourite childhood superheroes together on screen to battle a big purple warlord and taken you back in time about as frequently as the rain falls in Manchester, it may be hard to see where we go from here in terms of thinking outside the box.
We've played with found footage, tackled taboos and even allowed ourselves to be (literally) moved in our seats.
In life, it's only natural that we want to explore new forms that can push the boundaries of what is expected. Whether it is food, clothing or sport, to name but a few, we're constantly trying to redefine and search for an exciting new way of doing things.
Because we like to experience the undiscovered and to venture into untrodden soil.
Film can be a medium that allows us to tackle issues in unexpected ways and permit us to answer questions with our technology and new-found perspectives. It might not always be to everyone's taste but if it's ambitious then, more often than not, it can inspire a chain reaction that can send reverberations through the industry for years to come.