3. Low Certificate Ratings
The low certificate ratings for the previous two Die Hard entries significantly hamstrung the revived series of films. In the United Kingdom, Die Hard 4.0 was rated 15 much like its predecessor Die Hard with a Vengeance whilst the previous two films were given an 18 certificate. A Good Day to Die Hard was subsequently and appallingly rated 12a which practically indicated the film would be a flop before viewers even made the trip to cinemas. An action film where the action hero can't even utter his own catchphrase and where much of the violence is toned down to the brink of becoming a Disney film is practically the death-knell for the Die Hard series. Unfortunately, it appears as though the franchise is more interested in getting as many rear ends in seats as possible by making itself more widely available to a younger audience that it is providing a high level of entertainment for those who have stuck with the series for the last two decades.