Avengers 4: Endgame Trailer Reactions - 8 Ups & 1 Downs

7. The Lack Of Thanos

Avengers Endgame Thanos
Marvel Studios

Thanos was front-and-centre of the marketing campaign for Avengers: Infinity War, and with good reason: it was his film. The trailers did a great job of setting that up, and the movie then delivered.

This is different though. It can't be about him, because he's done everything he set out to do. The Mad Titan has hung up his armour and now gets to live the quiet, peaceful life as a farmer.

He'll still have an important part to play in Endgame, but by only briefly showing him it means they can keep whatever happens involving him for later in the day. For the first trailer of Avengers 4 especially, after what Thanos did, it was important to focus on the heroes, not the villain.

Advertisement
Contributor
Contributor

NCTJ-qualified journalist. Most definitely not a racing driver. Drink too much tea; eat too much peanut butter; watch too much TV. Sadly only the latter paying off so far. A mix of wise-old man in a young man's body with a child-like wonder about him and a great otherworldly sensibility.