Avengers 4: Endgame Trailer Reactions - 8 Ups & 1 Downs

Ups...

8. The Title (And The Marketing Approach Paying Off)

Avengers Endgame
Marvel Studios

So, there it is. After withholding, joking, teasing, theorising, and withholding some more, we finally have the title for Avengers 4.

Endgame.

It's far from unexpected, as this has been among the most popular theories ever since Doctor Strange proclaimed "we're in the endgame now" towards the end of Infinity War. But aside from that, it's also because it's actually a really great title.

It picks up on Doctor Strange's tease, and ties into the finality of this movie too. And if nothing else, it's much better than Avengers: Annihilation.

The other thing to commend here is the marketing strategy. People have been waiting and waiting for this trailer, and Marvel have played a blinder in how they've let that reach fever pitch. It meant that no matter what they dropped, this teaser was going to be exciting, and there's a great sense of payoff with it.

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Contributor
Contributor

NCTJ-qualified journalist. Most definitely not a racing driver. Drink too much tea; eat too much peanut butter; watch too much TV. Sadly only the latter paying off so far. A mix of wise-old man in a young man's body with a child-like wonder about him and a great otherworldly sensibility.