Has the age of the Internet ever seen anything like the obsession over the title of Avengers 4? In a genius marketing move that has kept the film right at the forefront of all film discussion (as if it was ever going to fade in the wake of Infinity War), Marvel Studios and the Russos are stoking a fire under their film through vagueness.
Withholding that title has been inspired as it suggests that it will be a spoiler for Avengers 4, which inevitably breeds speculation and it also gives fans something to focus on that isn't trying to pick apart actual spoilers. And the addition of this mysterious image on Twitter that purports to "reveal" something about Avengers 4 has been another strong step...
But what does it mean and what do the finest minds on the Internet - or at least in the WhatCulture offices, which is very much the same thing - think the title of Avengers 4 is actually going to be?
Honourable Mention: What It SHOULD Have Been
If there were any justice in the world, Avengers 4 would be called Avengers: Assemble, because it makes sense and it fits with the idea of this being a heroic last stand (and with new allies joining the core of survivors to take the fight to Thanos again).
Sadly, the Avengers TV show and film (you know, the one in which a terribly off-form Sean Connery attempts to take over the world using weather) already existed and Marvel were worried we'd all get confused. Bless us.
Hopefully, the rumour that the title might actually be Avengers Assemble proves to be correct. There's not one person will be bothered if the UK title for The Avengers is retrospectively changed.
NCTJ-qualified journalist. Most definitely not a racing driver. Drink too much tea; eat too much peanut butter; watch too much TV. Sadly only the latter paying off so far.
A mix of wise-old man in a young man's body with a child-like wonder about him and a great otherworldly sensibility.